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🔗 Connect to CHUUG Brand Principles
JSON API
Best for AI agents, automation & apps
Fetch structured brand data as JSON. No authentication required. Returns all brand guidelines organised by category.
GET https://chuug-brand.bigthing.com/api/public/brand
Example usage (JavaScript):
const brand = await fetch('https://chuug-brand.bigthing.com/api/public/brand').then(r => r.json());
console.log(brand.phrases_to_use); // ["…"]
console.log(brand.phrases_to_avoid); // ["…"]
console.log(brand.voice); // ["…"]
AI System Prompt
Best for ChatGPT, Claude, or custom AI agents
Formatted text ready to paste into AI system prompts or custom instructions. Updates automatically when brand principles change.
GET https://chuug-brand.bigthing.com/api/public/system-prompt
For AI agents with web access:
Before writing any CHUUG copy, fetch the latest brand guidelines from:
https://chuug-brand.bigthing.com/api/public/system-prompt
Follow these guidelines strictly. Pay special attention to:
- Phrases to USE and AVOID
- Voice and tone requirements
- The "stag-do prop" test
Embed Script
Best for websites, CMS, or browser tools
Add brand principles to any web page. Includes helper methods for checking copy against brand guidelines.
<script src="https://chuug-brand.bigthing.com/api/public/embed.js"></script>
Then use in your code:
// Access brand data
const voice = window.CHUUGBrand.voice;
const banned = window.CHUUGBrand.phrasesToAvoid;
// Check if copy contains banned phrases
const result = window.CHUUGBrand.checkCopy("Viking warrior tankard");
console.log(result.valid); // false
console.log(result.violations); // ["Viking", "warrior"]